Your bridal style must be unique, chic, customizable and a true reflection of your personality. That’s the vibe Underwood, a member of Coterie MunaLuchi and designer of Laury Bride wedding dresses, brings to the beautiful pieces she creates.
The former candidate of Project Runway expands the boundaries of traditional” bridal fashion ” by creating modern and avant-garde designs. Discover your new collection of interchangeable wedding dresses!
We had the honor to present one of his personalized creations via New York Times bestselling author Luvvie Ajayi for the cover of our Fall 2019 issue, and we are passion with his innovative designs of classic silhouettes.
What have you done before you start your business in the marriage industry?
I designed women’s fashion to measure, together with my old brand Wanda Grace. When I returned from Project Runway, I wanted to challenge myself as a designer. For me, this challenge was bride. I had never designed bridal or evening dresses before, so I thought my view of the style might blend well with wedding dresses. I promised myself that if I got into this industry, I would never fall into the traditional standards of what a bride should wear. If I were to do it, it would have to be the design on my terms and not what the industry pushed as ” it ” is brewing.”
How long have you been in the marriage industry?
How would you describe your style?
Chic, bold and sophisticated.
What motivates you?
My children and have a desire to build something for their future, and want them to see someone at home while having a plan for their own success.
Why should the bride and groom choose them?
Brides should choose Laury Bride because they want to be unique and different, but be true to their own personal style.
How does your company define and measure its success?
I define success through happy and satisfied customers and continue to work to refine and build from there.
What do you like most about your work?
I like the design process, which involves looking for inspiration and designing parts that come from my soul.
Describe a moment of pride while working in the marriage industry.
A proud moment for me was to have my dress on the cover of Munaluchi’s Fall 2019 cover. Why such a moment of pride? In January 2019, I really tried to find my sweet spot as a designer while perfecting my entrepreneurial skills. During my morning commute to work, I listened to Jacqueline Nwobu’s interview on Side Hustle Pro. I was so inspired by the Munaluchi brand that I expressed in my head that one day I would be featured in this magazine. I believed in it and made sure that I could do the work necessary for my vision.
Eight months after, I received an email from Munaluchi Bridal asking if I had dresses as options for Luvvie Ajayi since she was featured in the fall 2019 issue. I said yes and immediately started to prepare a design that I didn’t know I would make. I after found out that my dress was going to be on the cover and the tears were coming to roll over my eyes because I had remembered what I was introduced to in January about, and I remember devoting myself to the work that was necessary for my vision, and that made me realize that I can really have and do what I want when I think about it. Believe that it has already happened and do the work necessary for the vision. That’s the philosophy of my life.
What is the best compliment you have received for your work?
With the launch of my new collection, someone on Instagram congratulated me that the concept of my collection is inventive and innovative. That made me feel like I was creating something that was necessary in the industry, rather than offering another addition to the industry. So I’m really grateful that someone could see what I was up to for my brand. I had the idea of making an interchangeable collection of bridal sections when I started Laury Bride. Honestly, I didn’t know where to start or how to market it. I just knew that I had this vision in my head and one day I would see it come alive.
What are your business goals?
As a bridal brand, I want to offer bridal looks without fuss, which are not essential, but very important for the bride who wants a real style option on her wedding day. I firmly believe that the marriage industry is changing before our very eyes, and my goal is to challenge my brand to be avant-garde and keep up with these changes.
What is your favorite part of the wedding industry?
The last photos of everyone in the industry where you can be inspired to create.
Where do you find the most inspiration?
On Pinterest, I look for everything related to high style, from streetwear to haute couture, to inspire my bridal looks
Is there anything else you would like our readers to know?
I recently launched my new bridal looks, the Forever Collection, an interchangeable series of separations that allow the bride to have multiple looks on her wedding day. The collection also gives her the opportunity to choose the partitions again to mix with the pieces of her personal wardrobe. From 2 to 3 pieces, this collection is a must-have for today’s modern bride who wants style and choice on the day of her wedding.